![]() Shareable dashboards and reporting slides make it easy to send valuable findings to cross-team stakeholders. Luckily, the data extracted is accessible and actionable beyond the platforms’ main users. Custom reports tell the team which pizza recipes are most popular in which communities, data that serves not only its marketing strategies but also the company’s product development efforts. ![]() “This allows us to have a global vision not only of the brand image but also of our recipe campaigns, which are very important for us,” says Allègre. Having a consolidated integrated platform saves the social media team valuable time and broadens its analytic capabilities to suit its worldwide audience. Robust analytics show the social team whether it is on track to achieve its KPIs or needs to adjust targeting to maximize success. Now, when it executes campaigns, it gets an accurate picture of what resonated with whom, complete with conversation sentiment analysis and audience demographics. Gaining control of each facet of its social media operations enabled Domino’s to develop from a fragmented, campaign-by-campaign approach to strategic, data-driven social media management. It uses Meltwater’s Analyze to create monthly custom performance reports, Monitor for media monitoring to track what people are saying about Domino’s and its competitors, and Engage to manage social media responses to its followers across social accounts. ![]() It’s a total package.” Consolidated social media workflowsĭomino’s Pizza France needs compatible solutions to carry out its brand monitoring, campaign tracking, and performance analysis. “Meltwater offers us an all-in-one software where we can respond to all of our followers on all platforms, build reports, and monitor what is said on social media, plus the influencer part. “The challenge was finding a tool that did everything the agency had done before,” says Chloé Allègre, Social Media Project Manager at Domino’s.
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